MONDAY  6AM-8PM

TUESDAY  6AM-8PM

WEDNESDAY 6AM-8PM

THURSDAY 6AM-8PM

FRIDAY 6AM-8PM

SATURDAY 5AM-8PM

​SUNDAY 5AM-8PM

*In addition to our normal operating hours we open as needed 

just call

(609) 713-8331

& we pop downstairs & open up regardless of what time it is

​(90% of the time)


JUL​Y ​HOURS

We really like when we get reports back & pictures make it even nicer. Towards the end of June we had the pleasure of meeting a friendship duo Wayne & Jim. Wayne was kind enough to say these words~Good morning Sue, John & Holden, 
We came to Surf City for a family reunion, but I also came with the intensions of catching some fish.  That's why I call it 'catching' and not fishing.  And all three of you are the reasons we enjoyed ourselves so much on the shores of Surf City catching our different fish after the sun AND moon cooled off in the ocean!  The blues were fun to land and certainly quite different than landing them from a boat 25 miles off shore.  Perhaps with a bit more practice, we could go for their striper cousins!   Jim spent the last 20+ years in Alaska claiming he worked for a living, but we all know he spent years tossing his fishing line into the beautiful waterways of the state.  My wife & I are from Pittsburgh, Pa, and we have been blessed to have put our fishing lines in waters(salt & fresh) all over the USA & Canada at different times. Thanks for your gift of enthusiasm & passion for the sport and for the use of your equipment and cleaning station on the morning after.  We hope to see you next year about the same time when we stop in to see your smiles, check on what's running and pick up the necessities to go 'catching' once again. God bless.  Wayne

If Wayne & Jim are reading this-please know the pleasure was all ours. We love what we do & we are who we are because of you & everyone else who steps through our doors. We are truly blessed. It was so much fun getting to know the two of you. Look forward to seeing you again. Until we meet again, keep smiling & enjoying life, after all each day is another day in paradise!

Sunday July 26th-

Most recent

Fishing Report

IT'S TIME AGAIN FOR "SUNDAYS WITH BOB" . EVERY SUNDAY FROM 6PM-7PM COME & HANG OUT WITH EXPERIENCED ANGLER BOB MASSA. BOB SHARES HIS KNOWLEDGE OF SURF FISHING & WELCOMES THE OPPORTUNITY TO TALK WITH ANYONE INTERESTED IN FISHING ON LBI.  IT'S FREE, IT'S CASUAL, IT'S FOR ALL AGES, ALL LEVELS OF EXPERIENCE. ALL YOU NEED TO DO IS SHOW UP, CHALAX IN THE PARKING LOT (INSIDE IF IT RAINS) & TALK SHOP WITH BOB. SEE MORE PICS ON "WHERE TO GO" PAGE


BAIT

ROD RENTALS

BROWN SHARKS (AKA SAND BAR) ARE PROTECTED.   FOR MORE INFORMATION ON WHAT TYPES RECREATIONAL ANGLERS CAN RETAIN GO NJDEP, CLICK ON FISHING, CLICK ON REGULATIONS, CLICK ON SHARK SPECIES .....

OR FOR MORE DETAILS GO TO 




Available: Fresh bunker, BLOOD WORMS, GREEN CRABS, , Minnows,  Salted  Clams, Salted Bunker Chunks, Vac. Pack Bunker, Crabbing Bunker, Squid Strips-plain & shedder crab, Squid Bits, Tube Squid, Whole Squid, Spearing, Salted Mackeral, Smelts, Mullet, Sand Eels, Clam & Bunker Chum

Out of: surf clams

Not in stock: shucked clams, eels



  • $15.00 per day.
  • Day = store hours. 
  • Any rental that goes beyond 8pm , regardless of time rented out, will be charged for an additional day.
  • Rigs, bait, sinkers, sand spikes....are not included in rental price.


 317 Long Beach Blvd.

Surf City, NJ 08008

(609)494-2333-store

(609)713-8331-cell