Sunday,  May 1st, 2016-  

5:35 PM Update- Still a slow day fishing on LBI, but that didn't stop Jimmy Betz from taking over First Place in our store Bluefish Tournament.  Jimmy just brought in this monster 16 pound, 15 oz. bluefish he landed from the mid island surf on a clam.  Yup, clam.  Nice job Jimmy, and thanks for bringing that monster by for a weigh-in. - John

2:00 PM Update- Not much to report today unfortunately.  Miserable weather and fewer folks fishing than yesterday.  Will let you know if we hear anything from the few guys that are out there trying.  We have posted extended hours for the month of May as you can see above.  And, as always, were are available 24 hours/day.  Just call our cell phone numbers listed above and we will come down to help you. - John

7:15 AM Update- Bob Massa sent me a text from the north end beach front.  He has one bluefish on bunker and is holding with 8 oz. - John

6:40 AM- Yesterday the fishing heated back up in the inlet, bay, and beach once again.  Most fish seemed to be caught at the inlet or in the bay areas, but some were landed off the beaches as well.  Several guys in this morning for plugs & bait and heading to the inlet & beaches in search of Bass and Blues,  will let you know when we hear back from them.  The spring Blackfish/Tog season is now closed, will re-open again in July.  We are still out of fresh bunker (sorry), and are doing our best to get some in today.  Will let you know how that goes. - John

Yesterday (4/30/16) - The fishing seemed to heat up again for most anglers.  Fish along the beaches, Inlet, and the back bay areas from shore.  Big bluefish were hitting almost anything you throw at them.  Jacob Bowless & Kevin McDonnell (top left photo) weighed in 3 bluefish to 12 pounds, 6 oz. all caught at the inlet on bucktails.  Bubba & Bill (top right photo) stopped in to show off their 3 bluefish that took cut bait in the bay "mid island".  Then Jordan & Stephan (2nd row photo) lost count of how many bluefish they caught & released.  They kept a couple for dinner and to weigh in for our store bluefish tournament.  They caught their fish in the inlet and mid island bay using Tsunami poppers & SP Minnows.  Bill McKenna (bottom photo) sent in his photo of a 30 inch bass landed in the morning on bait.  Location & bait unkown at this time.   Congrats to all and thank you so much for stopping by and letting us know how you did. - John

SPRING TOURNAMENTS ARE HERE!!!! - Sign up's are now available in our shop for the Annual LBI "Simply Bassin" tournament.  We also have an in-store Striped Bass spring tournament.  And new this year, we have added a spring Bluefish in-store tournament.  Stop on by for details and to sign up.   <@((((((<

  • $15.00 per day. Weekly=$50.00 
  • Rigs, bait, sinkers, sand spikes....are not included in rental price.
  • Cart rental includes bait cooler



We really like when we get reports back & pictures make it even nicer. Towards the end of June 2015 we had the pleasure of meeting a friendship duo Wayne & Jim. Wayne was kind enough to say these words~Good morning Sue, John & Holden, 
We came to Surf City for a family reunion, but I also came with the intensions of catching some fish.  That's why I call it 'catching' and not fishing.  And all three of you are the reasons we enjoyed ourselves so much on the shores of Surf City catching our different fish after the sun AND moon cooled off in the ocean!  The blues were fun to land and certainly quite different than landing them from a boat 25 miles off shore.  Perhaps with a bit more practice, we could go for their striper cousins!   Jim spent the last 20+ years in Alaska claiming he worked for a living, but we all know he spent years tossing his fishing line into the beautiful waterways of the state.  My wife & I are from Pittsburgh, Pa, and we have been blessed to have put our fishing lines in waters(salt & fresh) all over the USA & Canada at different times. Thanks for your gift of enthusiasm & passion for the sport and for the use of your equipment and cleaning station on the morning after.  We hope to see you next year about the same time when we stop in to see your smiles, check on what's running and pick up the necessities to go 'catching' once again. God bless.  Wayne

If Wayne & Jim are reading this-please know the pleasure was all ours. We love what we do & we are who we are because of you & everyone else who steps through our doors. We are truly blessed. It was so much fun getting to know the two of you. Look forward to seeing you again. Until we meet again, keep smiling & enjoying life, after all each day is another day in paradise!

Available: Surf Clams, Green Crabs, Salted Clams, Salted Bunker Chunks, Vac. Pack Bunker, Crabbing Bunker, Squid Strips-plain & shedder crab, Squid Bits, Tube Squid, Spearing, Salted Mackerel, Smelts, Mullet, Sand Eels, Clam & Bunker Chum

Out of:   Fresh Bunker, Blood Worms, EELS, Whole Squid, Shucked Clams

Not in stock:  Fresh Spearing, Minnows, Fresh Mullet


Most recent

Fishing Report

MONDAY   6:00am - 7:00pm

TUESDAY   6:00am - 7:00pm

WEDNESDAY   6:00am - 7:00pm

THURSDAY  6:00am - 7:00pm

FRIDAY  6:00am - 8:00pm

SATURDAY  6:00am - 8:00pm

​SUNDAY  6:00am - 6:00pm

*In addition to our normal operating hours we open as needed 

just call

(609) 713-8331  or  (856) 834-6634

& we pop downstairs & open up regardless of what time it is

​(90% of the time)


 317 Long Beach Blvd.

Surf City, NJ 08008




2016 Spring Store Tournament Standings - Bass


​​​​​Water Temp:  51-53
​Wind:  E 10-20 kt.
LO am- 9:55
  LO pm- 10:23  
 HIGH am- 3:05
​ HIGH pm- 3:46

1st (Largest takes all)


Fred S. (8#, 3oz.)


Jimmy Betz (16#, 15oz.)

2016 Spring Store Tournament Standings - Bluefish

Jim Braack (14#, 8oz.)


Sean Carey (15#, 6oz.)